PEPPER

Commercial

For this series of TV commercials for PEPPER by Bank Leumi, we put Ido Katzir in court - suing his own parents for failing to teach him the basics of banking. In each film, a different financial confusion becomes a new case against them, until the judge finally tells him to leave his parents alone and just use PEPPER, where everything is much simpler. To make each commercial stand out during the ad break, we built every film around a different visual hook - something unexpected, funny, and instantly attention-grabbing.