LYNK&CO

Commercials

I directed and edited a series of commercials for LYNK&CO, built around a first-of-its-kind collaboration with EL AL’s Matmid Frequent Flyer Club. Set inside a bold, oversized white space, the campaign centers on a playful dynamic between the brilliantly funny Ruthie Brudo and a LYNK&CO “flight attendant” who keeps raising the points on a giant live counter.