Honda

Commercial

For this Honda Motorcycles TV campaign, we started with a simple idea: the sound of a Honda engine gives you peace of mind. To bring that thought to life, we combined two worlds that don’t usually meet - motorcycles and yoga. We created a serene Japanese yoga studio where a group of bikers practice different poses and exercises, each one finding a new way to connect the calm, mindful world of yoga with the power and reliability of Honda motorcycles. The result is a series of commercials built around that slightly absurd contrast.