B144

Bezeq

I directed a new commercial series for B144, built around everyday problems we all recognize. Each spot highlights the clumsy, often absurd solutions we instinctively turn to—like sweeping the issue under the rug—before offering a smarter alternative: using B144’s trusted service providers to actually solve the problem. The tone is playful and relatable, designed to position the brand as a go-to resource for real-life solutions that are just as easy as our shortcuts—only far more effective.