Hapshuta / Commercials

In preparation for the annual broadcast of Hapshuta with Shir Hadas-Meir from Galatz radio, three commercials were created for the event. It was clear from the writing stage that they were going to be more like sketches than regular advertisements. It was important for us to maintain a delicate balance between the appearance of an ad and appealing to a young target audience who can recognize advertisements from a distance.

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Role | Director, Director of Photography, Editor & Visual Effects.